Who is Jure?
I’m just a regular guy who first of all enjoys his life! To quote my Twitter bio: sports, marketing & content guy who loves to travel, and a huge fan of soccer & FC Barcelona (I lived in Barcelona for a year!). I enjoy hanging out with friends and I’m married to a beautiful girl who brings joy and balance into my life.
What attracts you to sports marketing? How did you get into this business?
I come from a sports family, so sports has always been an important part of my life. When I was a kid I dreamt of becoming a professional soccer player. I couldn’t make it as a pro-athlete but I found out I could be deeply involved in sports from a different perspective, through sports marketing. Sport in general has a universal appeal and is driven by passion, emotions, intensity, dynamics… As such, it is a great starting point for different activities around it and this is roughly called sports marketing. How it all started? I went to Barcelona for post-degree studies of sports marketing and since then I’ve been involved in it all the time. And I love it!
What do you blog about?
Since Fieldoo.com is the online network of soccer professionals from around the world, created for best interaction between athletes, sports agents, scouts and others, I obviously blog about sports related content: sport careers, media, marketing, social networks and other fields which can – hopefully – be helpful and bring added value to our readers. We’re always trying to offer a wider view of certain topics.
What made you launch a blog?
Our content is one of the main pillars of the whole concept of Fieldoo and lends credibility and relevance to our core product – Fieldoo itself! We do believe a blog is also a great way to give advice if needed, share ideas, stories, and examples with our readers (existing & potential users). We’re lucky to have a background in the sports industry which is very passionate, emotional and constantly provides interesting content and exciting stories… Those things have to be recorded somehow and a blog is just a great way to do it. So, launching a blog was kind of a natural thing for us. There are also other impacts of blogging, such as attracting search engine traffic, creating a community and maintaining a close relationship with your readers…
Do you consider yourself a blogger? If yes, what makes someone a blogger?
Yes, I do; at the same time I also consider myself a publisher, journalist, editor, content curator… I think the boundaries between these concepts are nowadays getting fuzzy so you have to be multitasking and cover all those fields instantly if you want to stay up to date and constantly provide quality content. Well, what makes someone a blogger? That can be a rhetorical question but above all, a blogger – at least in my opinion – must have an affinity for writing, a sense of critical review, and a social touch.
When did you start using Zemanta?
I tried Zemanta’s demo version a few years ago but I started to use it regularly earlier this year. When I saw one of Zemanta’s presentations on why and how to use it, I finally decided to give it a shot. And I have to say, it was a great move to start using Zemanta!
How does Zemanta help you blog better/easier?
I’m impressed with suggested images and related articles! I have no more problems with image rights and I don’t search around anymore to find appropriate photos. It’s all here in one place within WordPress. I also like related articles that offer a greater context for certain blog posts and access to others’ opinions on a related topic. All the tools Zemanta provides are helpful and can make your (blogging) life easier and more carefree.
Please share a Zemanta tip!
Don’t be afraid – like I used to be – to use external links and give credit to good stuff on the web. Instead of being an isolated island, try to think out of the box – “sharing is caring”. If you respect (i.e. link) others, others will respect (i.e. link back) you as well. It’s that simple. You get what you give.