Case Study - Zemanta for Book Bloggers

Zemanta is a free blogging add-on that recommends you content while you write. This case study presents how bloggers who mention books in their blog posts can increase fidelity of their posts as well as easily add affiliate codes for Amazon.com. Benefits while blogging about books and their authors:

  • We can recommend over 1.1 million books
  • Recognition and automatic linking to writer's Wikipedia page and homepage (when known)
  • Amazon.com integration - linking to Amazon.com listing for book and inclusion of book cover
  • Amazon.com affiliate support
  • Related articles from a wide selection of book bloggers

How does it work?

1. Install Zemanta for free from http://www.zemanta.com/download . Zemanta supports Wordpress, Blogger, TypePad, LiveWriter and 7 other platforms.

2. Log-in into your blog platform and start writing, you'll see an extra widget right-side to your text editor, where recommendations will appear:

Zemanta recommendations for Yann Martel - Life of Pi

3. Start writing. Lets say you want to talk about a novel about Yann Martel:

This week, I've decided to pick up a book called Life of Pi by Yann Martel. It's a wonderful story about a boy stranded on a raft with a hyena, an orangutan, an injured zebra and a 450-pound Bengal tiger named Richard Parker.

You just enter it into your blog and recommendations will appear:

Zemanta recommendations for Yann Martel - Life of Pi

4. Clicking on them will automatically make them part of your blog post:

Applied Zemanta recommendations

5. After publish, you'll have a blog post with hyperlinks, articles to others writing about same book and image cover. If you want you can also insert multiple images, so you can start the review with book cover and finish with image of author.

Published blog with Zemanta recommendations

6. Optionally you can also set up your Amazon.co affiliate account in Preferences. Then all the Amazon links and covers will automatically include it in the link.

Zemanta Amazon.com Affiliate ID

Related articles to connect to other blogs

While you write your review, Zemanta finds related articles to your blog posts. This means that we'll find reviews from other bloggers, blog posts from their publishers and often also from the book author. Of course they need to blog, so we can find them. Zemanta is already tracking more than 500 book bloggers and more than 300 authors blogs.

On top of that, bloggers can also setup their own list of blogs to follow and we'll make sure to recommend posts from there. This way it's really easy to link to reviews of your friends, without having to search all of their blogs.

Example of related articles for Life of Pi review

Examples of enhancements from existing Zemanta users:

Cover of

Seth Godin, author of short, mind-altering books like “Permission Marketing” and now “Tribes,” stated something in a recent interview that everyone should ponder: “[T]he market and the internet don’t care if you make money.”

To me, this is an important statement because I believe, fundamentally, we (publishers, librarians, educators, and others) think people do care if we make money, do care if our budgets are sufficient to pursue our normal activities, do care if we have the resources to do what we’ve mastered.

But they don’t.

[By Kent Anderson, They Don’t Care!]

Cover of

I don't normally link to the World Nut Daily, but I could not resist this story. 22-year-old Jesse Kilgore killed himself. His family and friends blame a college biology course and the Richard Dawkins book 'The God Delusion'. They claim Kilgore was an passionate Christian apologist who lost his faith. They point to his blogging as proof of his faith.

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