One of the four major features of Zemanta’s contextual API is our related articles call, that allows you to query our database for most relevant articles and news post based on your content.
Hover.in is an innovative company in the field of publisher driven in-text Content & Ad delivery platform, that’s using this feature to provide related stories for given keywords. They’ve developed hover bubble’s (hoverlet) that can show you a variety of information pieces, one of them being Zemanta’s Related Articles.
To get a better sense of the service, try the demo, or take a look at their screencast:
Hover.in also plans on having a developer community and we can’t wait to see further mashups built on top of their hoverlets infrastructure and our API.