This is our 505th post. We started our business in 2007, and our first blog post was published in August that year.
As we’re in business making blogging easier, less time consuming and more fun, we’ve been learning a lot throughout the years. At first, we more or less wrote about ourselves; since then we’ve been constantly learning that what our readers and Zemanta users want from us isn’t just a blogging assistant, but also useful advice on how to blog better and more effectively, especially to boost their own business. Later we learned from others and via our own experience that readers expect regular updates – as many as possible without compromising the quality of our posts. Hence, just in the first half of this year we’ve updated our blog exactly 100 times – an increase of 257% compared to the same period last year. And it has had an impact on traffic as well, traffic is up 400% since the beginning of the year.
Back in 2007 and 2008 I used to blog regularly, after a while I couldn’t find time for it; at the time Zemanta was without a marketing person, so basically there was no one to really push me to write.
A year ago I even started my own blog. But as I wrote in my guest post for Content Marketing Institute last year I felt bad for not updating regularly.
“I felt like I really had a lot to talk about, and wanted to share my views with my readers. Moreover, as the CEO of a company that focuses on making blogging easier, I missed that feeling of joy I get when writing.”
Through my recent experiences on my own personal blog and Z-blog, I’ve learned that blogging more regularly brings more visitors to blog and raises my own profile as well as an image of Zemanta in the industry.
You may say it took me a while to discover this, but we were persistent enough to get to the point when we could learn this. Overnight success does not exist. Behind each and every success story, there are years of struggle and effort until finally success is found. And only then the real battle begins.
My point is: be persistent! Don’t give up too early, too easily! Observe what’s happening with your blog and adapt! Update regularly! And once again, don’t give up! Remember: being persistent and consistent signals more than passion; it signals belief – a recipe for a successful blog!
Do you agree? How long did it take you to reap the reward of blogging?