Lately I've been thinking a lot about “engagement”. It’s a very popular word, especially if you talk or write about content marketing. I started questioning in my mind what exactly “engagement” means. Am I the only one who doesn’t get it? And I was thinking and reading and thinking…
Lo and behold, a few days ago Marcus Sheridan of the Sales Lion, wrote an article about engagement, asking his readers “How do you define ‘engagement’ and ‘interaction’ within your company’s marketing campaign?”
I was a speaker at this year’s Content Marketing World in Columbus, Ohio. I gave a presentation on why your content marketing strategy should also include print. During the conference I had a great conversation with Michele Linn, editorial director at Content Marketing Institute (CMI). You may remember an interview we had with her for Zemanta blog. She advised me to write a post based on my presentation. What an excellent advice! And I started to think about it. But in the meantime I constantly postponed writing due to other priorities.
Lo and behold, a few days ago, Joe Pulizzi of CMI wrote an article 7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy.
An Idea Isn't Enough Now, I could think that I am as great as Marcus and Joe; we seem to think about the same issues in a similar manner. Or I could think, wow, they stole an idea for writing from me. Or whatever.
But none of it matters, because I didn’t do it. They did.
Having an idea means absolutely nothing if you don’t do anything about it.
And we’re back to what I wrote about half a year ago – how to snap out of the perfectionist state and be more productive (analytics and sharing of this article tell me I wasn’t alone in this). We live in a really fast-paced world. There are more than 181 million blogs. So you have to react fast. Be the first. We don’t live in the 18th or 19th centuries any more when you could take as much time as you needed to write classic works on a particular topic.
5 Things to Avoid Snap out of your perfectionist state and just do it! Keeping a great idea or question in your head won’t do anybody any good. So avoid the following:
- Keeping your thoughts on a subject in your head for too long.
- Waiting for a great idea. If something bothers you, it sure bothers someone else too.
- Ignoring your customers/readers’ questions. Marcus Sheridan says, write an answer in a form of blog post. I say, do it ASAP.
- Not writing daily. It’s like going to the gym. It should become part of your daily life no matter what.
- Giving up because somebody else wrote about it. Just because Marcus and Joe wrote about the subjects I was thinking about, it doesn’t mean they were the first or that no one else can write about them. React! Maybe your view is different. What can you add to the conversation? Start writing now while it’s still hot!