In January we announced the release of Publisher View, a comprehensive dashboard detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher — media source, avg. CPC, clicks, impressions and CTR, plus the ability to blacklist — making Publisher View the first of its kind for native advertising. Today, we’re excited to take this one step further with our latest enhancements: the addition of post-click engagement and conversion metrics.
Link publishers to performance
Now marketers have the ability to link publishers with key performance metrics such as percentage of new users, bounce rate, pageviews per visit, average time on site, and conversions. Zemanta One reports this data directly from integrations with analytics providers or our conversion pixel so you don’t need to implement any additional tracking. With these new metrics marketers can uncover which publishers are contributing towards campaign goals and blacklist underperformers to improve ROI.
Our updated Publisher View is now available for all Zemanta One customers. We’ve included historical conversion data going back to January 1st 2016 and engagement data going back to March 21st 2016. Reach out to your account manager or view our updated Knowledge Base to get started.