The SAVE framework as described recently in the Harvard Business Review magazine is a perfect guideline for your content and marketing strategy. I discuss how it can be the centerpiece of your customer-centric strategy.
“Blogging is crucial for your business success, however, content marketing isn’t just about one tool or one tactic, it’s about an integration of many,” I wrote here recently. So I give you 4 wonderful tips how to turn your blog into a great printed gift.
Todd Lohenry, one of our amazing power users is also going to be contributing guest blog posts about blogging. Please enjoy his post. From time to time, students ask me ‘is blogging relevant’? When I say that blogging is the foundation of thought leadership marketing, many of them are skeptical. After all, aren’t bloggers 40 year [...]