Back to Basics: How to Spread Your Content Wider
So you’ve written your blog, poured your heart and soul into creating some really valuable content for your audience. Job done, right? Far from it.
Tag:Facebook
Tapping the Social CEO: How One Restaurant Brand is Winning on Twitter
Did you know that roughly 50% of Americans see, read or hear about a tweet every single day?
Comments Are Not a Measure of Your Blog’s Quality
Most likely you've read a lot of posts on how to know if your blog/website is producing quality content. Such posts list different measures that supposedly tell you if you're doing a good job.
5 Key Social Media Lessons from One of the Greatest – Michael Jordan
Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average.
How to Maximize Your Content Exposure by Leveraging Other Websites
Every company investing in content should ask themselves frequently “How can I become the go-to authority for (insert vertical here)?”
Content Marketing: What If You’re Not Doing It Wrong
Our email inboxes are full of blog titles that seem to tell us only one thing – you’re doing it WRONG! I am, on the other hand, going to share an approach that will compliment what you are already doing, instead of changing it.
Influencers: A Solution for Accessing and Working with Female Publishers
Female publishers are the most actively engaged group online. Nonetheless, it is extremely difficult for brands to find the right publishers. There's a solution.
Effective Content Strategy Guided by The SAVE Framework
The SAVE framework as described recently in the Harvard Business Review magazine is a perfect guideline for your content and marketing strategy. I discuss how it can be the centerpiece of your customer-centric strategy.