“Because as long as you have an internet connection, you can get as much mediocre content as you want,” says Randall Lane, Editor of Forbes Magazine. What is to be done? Should you give up? Panic?
Conferences and expos are a great source of high quality, focused, free content.
"People don’t come to your website to look at your logo or navigation, they are there for your content,” was tweeted from SXSW this weekend. Well, yes and no.
The SAVE framework as described recently in the Harvard Business Review magazine is a perfect guideline for your content and marketing strategy. I discuss how it can be the centerpiece of your customer-centric strategy.
With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place.
Do you feel you have a great content marketing strategy? Do you feel like it depends on you alone while the rest of the organization hardly notices it? This is one of the biggest mistakes in content marketing today!
Welcome to our newest series, Building Better Business Blogs, here we aim to give small businesses tips on how to build effective blogs that lead to greater customer engagement and sales. These days, a company is considered old-fashioned if it doesn’t have a blog, Facebook page, and a Twitter feed; so one of the first [...]