Strategy: Zemanta Launches Content Discovery Network

There's more to it than just creating great (relevant and quality) content; you must get it in front of others! Today, Zemanta is responding to this challenge by extending the authoring assistant with our first content discovery network - you will get more visitors and more traffic.

This is what you’ve been used to and cherished: Zemanta dynamically scans the web during the writing process to ensure that your content is optimized, linked to by others and shared on social media. Our network of 300,000 publishers represents 1 billion pageviews; on average you’ve got a 5% increase in readership and a 10% increase in pageviews.

Check Out the Dashboard
What is new? Well, it is a natural complement to what you’ve been used to. Zemanta’s new content discovery network presents a selection of recommended articles from the publisher itself, from around the web, and from advertisers. You can select content manually, blacklist unwanted sites or simply rely on Zemanta’s automated and award-winning semantic algorithms.

With newly released WordPress plug-in (called Related Posts) you can leave it to Zemanta to select related posts automatically or exercise editorial control. Just click “Edit related posts” at the bottom of the widget after you publish!

Simply drag suggested related posts. You can decide which ones, either from your network or from the web, you can rank them or simply leave it to Zemanta to select them for you (based on reliable algorithms) – all or just some of them.

It gets even better! Publishers can now choose a theme for related posts, whatever you think suits your blog the best. Even more, you have an option to customize the theme.

Mobile features
Zemanta now offers publishers mobile phone and tablet native recommendation formats that are optimized for faster load times and smaller display sizes of mobile web browsers.

You can choose the theme of related posts on a mobile, too.

“Our testing confirmed that users behave very differently on mobile platforms,” said Andraz Tori, CTO, Zemanta. “We included mobile optimized formats and algorithms that achieve dramatically better click-through and engagement rates than traditional ad units like banners.”

Awesome Analytics in Real Time
Acquiring and retaining users/readers is a core function of every publisher. There is more and more content and you are fighting with millions of others for readers’ attention. You can win this battle only with relevant and high-quality content that is credible to your target audience.

Hence, Zemanta now offers great analytics. You can follow the success of related posts and consequently the impact of your posts. And analytics display real-time data!

Earn Money
Publishers use content discovery networks to acquire and engage users/readers through content recommendations. Advertisers can promote their own content directly to users through Zemanta’s content discovery network.

If you choose a “promoted” related post, you earn money. When you surpass $50.00, you’ll be paid.

But don’t forget! You want to increase the traffic to your website, become/remain a credible and trusted source in your niche; therefore choosing only promoted related posts will only lead you in the opposite way.

Let us know in the comments below what you think about the new Zemanta content discovery network. If you have any questions, don’t hesitate to ask Zemanta Support for assistance.

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  • davblayn

    How come you need to reach $50 to be paid?

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  • http://www.kreativfont.com/ Kreativ Font

    cool news … I’ll give it a try for sure ;)

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  • tarifgonder.com

    how can i change “Load more posts” words?

  • zemanta

    Hey Wendy!

    Hm, that certainly doesn’t sound right!

    What happend exactly? Have you made any changes to your browser or the WordPress’s Dashboard?

    Sometimes some other WP.org plugins or extensions like DoNotTrack and some script-blocking add-ons are interfering with our service and disabling our users to show all the Zemanta editing they made on their page. Could this be the case?

    You are also always welcome to check if Zemanta is installed in your WordPress’s Dashboard. The best way to do that is to follow the steps on our homepage, after which you should download & install our plugin and you should be ready to go! Here’s the link: http://www.zemanta.com

    Let me know how it goes or if you have any kind of additional questions — I’ll be more than glad to help you out! Here’s my email address: support@zemanta.com

    Looking forward to your reply! Take care & have a nice day!

    Best,
    Silvo

  • http://twitter.com/WWisewolf Wendy Mason

    Why have all the Zemanta links previously posted disappeared from my blogs please – this doesn’t encourage me to use or recommend Zemanta in the future

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  • dapo

    So how do we existing users join this new zemanta or it will just upload automatically for existing users?

  • http://twitter.com/pronebird Andrej Mihajlov

    Amazing related posts animation! :-)

  • http://twitter.com/techiejayk jay kanakiya

    Awesome …Great work Zemanta

  • Martina McGowan

    Excellent. Looking forward to it. Loving the service and the reach.

  • Tin Dizdarevi

    Hi Jason, Thanks for connecting over Skype. Look forward to more feedback from you.

  • Jason Bean

    Still have some confusion about the multiple plugins. Are both needed? Which one is the preferred? I have “Related Posts by Zemanta” v1.2 and “Editorial Assistant by Zemanta” v1.2.2. Do I need both? Is there a reason to have both? Also, can I manage multiple blogs under a single Zemanta user account? Or does each account need to be managed with an individual email address?

  • http://www.shoutem.com/ Viktor Marohnic

    This is awesome! I’ll take a deeper look at that definitely.

  • http://rocrastination.com/ Ro Gupta

    Congrats, Team Z!

  • http://bostjan.konstrukt.it/ Bostjan Spetic

    hey rich, thanks for asking,

    if you’ll be using both plugins, you will end up with both lines of recommendations, and we made sure it will still look nice,

    if you only use the new one, you will still be able to choose the articles while writing, and after it’s published, the remaning spaces in the line will be filled up automatically.

    makes sense? don’t hesitate to reach out with any questions…
    thanks!

  • http://twitter.com/MyTakeRadio Rich

    Hey Bos,
    What happens with the related posts recommended by the Zemanta stand alone plugin that I am currently using? Wouldn’t there be overlap?