Do You Know How to Please Your Web Junkies?

Posted in Content Marketing|10 Comments

Every individual blogger competes with millions and millions of other bloggers for attention, or at least one other blogger in their niche. What are YOU doing to make sure your blog followers come back? Do you know how to please them so that you don’t lose them?

Shared web browsing experience hits Second Life — More and more Internet users need more and more great content to feel satisfied. (Photo credit: John Swords)

Let’s face it. We’re a junkie society. I am not talking about the extreme kind that needs medical attention; we like a lot of things so much, we seem to be dependent on them—be it junk food, sports, porn or Twitter.

It’s natural to seek out pleasurable experiences. The more we get of something, the more it makes us “feel good”, the more we want it. I believe that only blogs that can satisfy their junkies can prosper in the long run.

Let’s look at this from the perspective of online porn industry. So much has been written and said in the past few years about porn (web) addicts. What the best, most popular porn sites offer is a seemingly endless variety and quantity of “relevant” content. Their customers keep coming back for more stimuli and each time they expect to find something new and more stimulating than the last time. The most successful porn sites are the ones with a massive amount of content.

Whether this goes to the extreme, i.e. an addiction that needs to be addressed, is another story. I’m not a psychologist. However, porn or not, we, especially in the Western societies, are all presented by an increasing variety and availability of pleasurable options. And we tend to be drawn to those that can satisfy us “all night long”.

Blogs are not exempt. Think of your niche junkies; he/she is someone who spends a lot of their time on the Internet seeking and consuming information and knowledge. They prefer websites that offer a seemingly endless variety and quantity of regularly updated relevant content.

So, how can you please your blog followers and not lose them forever?

You have to provide a consistent stream of content if you want to build a following for your blog. That means regular posts of consistent quality.
Update your blog as regularly (and necessary) as possible.
Your landing page should give an impression that your blog has an endless amount of relevant and great content.
Don’t attempt to satisfy ALL. Niche is good; it doesn’t mean you exclude people, it rather means that you help the right people to find your blog.
Link like crazy. People love links. Link to your other content on the blog, link to other blogs you admire.

How do you please your most loyal and “pleasure”-seeking readers? Please do share.