Zemanta Blog

Using Research in Your Content Marketing

Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs.

Most companies engage in a research project to prove out a key product feature in their product. If you want your research output to share and talked about, forget this direction. Research projects should answer key questions from your customers. Here are some questions to consider:

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New Agency Management Tools Available in Zemanta One

Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated, user-friendly software to scale native advertising across client accounts. To further that goal, we’re thrilled to announce some enhancements to Zemanta One that finally place agency teams in the driver’s seat.

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Fighting Ad Fraud: One Impression At A Time

Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it?

At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal anti-fraud tools, we thoroughly evaluate each new network before they see advertiser budgets, and we’ve partnered with Distil Networks to detect and block bots. But that still didn’t feel like enough.

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Introducing an Updated Publisher View: The First of its Kind for Native Advertising

In January we announced the release of Publisher View, a comprehensive report detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher — media source, avg. CPC, clicks, impressions and CTR, plus the ability to blacklist — making Publisher View the first of its kind for native advertising. Today, we’re excited to take this one step further with our latest enhancements: the addition of post-click engagement and conversion metrics.

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Introducing Retargeting Ad Groups

Today we’re excited to announce Retargeting Ad Groups a new feature in Zemanta One that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply.

Retargeting or Remarketing was originally introduced in AdWords almost a decade ago. Over time the ability to retarget customers has expanded beyond search to display, video and social. With Zemanta One marketers can now extend these tactics to their content marketing campaigns too.

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What are Dynamic Native Ads in the New OpenRTB 2.4 and Why You Should Care.

At Zemanta we’re excited that today IAB has released the standard for trafficking native ads. We are proud to have helped refine The Dynamic Native Ads API 1.1 along with numerous other industry players. 

The new standard brings order into the chaos of ad formats and form factors that is currently the native advertising. Agreeing on standard lengths of headlines (25, 90, 140 characters) and image sizes will make native ads much more appealing to brand marketers.

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7 Tips for Creating User-Friendly Mobile Content

In 2016 more people are connecting to the Internet from their mobile devices than desktops. With this trend increasing more and more businesses are rushing to create and publish mobile-friendly content. Latest estimates show that there are four mobile devices for every laptop or computer. Also, people always carry their mobile devices with them wherever they are unlike laptops or desktops. The mobile trend has given rise to information snacking where people are consuming content via their mobile phones in their spare time and people want bite-sized information as quickly as possible.

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The Key to Producing Content that Sticks

In the stampede to join the content rush, there’s a danger that the quality slips. So how do you ensure that you are producing valuable content in 2016?

There is no way you have missed the revolution that is content marketing. More fashionable and as ubiquitous as a Leopard Print Onesie – content marketing is the strategy that everyone everywhere is wearing.

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