At Zemanta our mission is to connect marketers with every media network that enables content promotion. Over the past two and a half years we’ve helped marketers design campaigns using native. We tested, partners and integrated with over 25 premium networks and exchanges. This strategy has enabled clients to drive traffic and audience at scale. But native isn’t the only channel marketers use to promote and distribute content. Social is a critical part of almost every media strategy.read more
Although digital marketing has only been around for two decades it’s always shifting. The shifts represent societal tastes and the evolving role of technology in everyday life. As digital marketing moves toward a more tailored approach, new advertising trends are beginning to emerge.read more
Paying for content distribution can help you build an audience and connect with customers you may not have reached before. However, there is more to marketing success than getting your content on the right channels and platforms. In order for native advertising and content marketing to be effective, your content needs to inspire readers to click-through and share it so that it reaches more and more people.read more
If you’re a content marketer, there’s a good chance you’re using paid distribution. But are you paying too much for your audience? Are you using the right networks? These are important questions to consider as you scale content distribution.
You can test a variety of networks and pray for performance as some marketers do. Or you can experiment the right way using our brand new Native Ads Benchmark Report. We’ve put together a comprehensive report detailing network and industry performance across the ecosystem.read more
An ad blocking application stops advertising from loading on the sites you visit. Due to this software, the advertising industry has lost a projected $22 billion in revenue so far. As fewer people view them, display and banner ads are becoming less effective. According to Marketing Land a typical display ad only gets a 0.17% click-through rate. Because of all this, some marketers are taking a “sky is falling” approach. If this is you, don’t panic — native advertising is your answer.read more
At it’s core native is a type of advertising designed to match the form and function of the platform it appears. Since it’s start, native advertising has evolved over the last few years. Like all digital media trends, native has some misconceptions that have prevented adoption. It’s time to debunk a some of these myths so they don’t prevent you from scaling native as a channel.read more
If you spend enough time talking with marketers common themes start to appear. Are we creating enough content? Are we reaching our ideal customers? One of the biggest challenges customer mention is the need to generate insights. They want to know if the content they are creating is contributing towards their business objectives.read more
Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs.
Most companies engage in a research project to prove out a key product feature in their product. If you want your research output to share and talked about, forget this direction. Research projects should answer key questions from your customers. Here are some questions to consider:read more
Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated, user-friendly software to scale native advertising across client accounts. To further that goal, we’re thrilled to announce some enhancements to Zemanta One that finally place agency teams in the driver’s seat.read more
Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it?
At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal anti-fraud tools, we thoroughly evaluate each new network before they see advertiser budgets, and we’ve partnered with Distil Networks to detect and block bots. But that still didn’t feel like enough.read more