Our online life is predominantly about socially sharing and engaging, but all this talk of Facebook wall and Twitter stream and Google+ is making us forget what social engagement is really about.
Surely ‘social’ is about sharing, but sharing what? It’s not really about stories or ideas or pokes. Social is about sharing love.
If bloggers really cared about someone in the past, we subscribed to their feed and put them in our blogroll. Today it’s much easier – we just link to their related posts, increasing their audience and basically saying – this guy has something interesting to say.
In the future you will see more of our products changes in the direction of encouragement for linking, connecting and sharing. We want to help you express the link love freely by creating products that promote and capture it.
“Link love is posting a link to sites or blogs, usually unsolicited, that you enjoy, admire, or find useful.” - Blogglossary
First steps are recent changes to our Dashboard, that now tells you all the love (tweets, likes, links) that each of your posts received, and encourages you to reach out and thank the readers for them.
You will also start receiving alerts over email whenever link-love happens to you. How cute is that!
Now go, start using related articles and the dashboard, and ask yourself – who did you link-love today?