5 Reasons & 4 Great Ideas on How to Turn Your Blog into Print

“Blogging is crucial for your business success, however, content marketing isn’t just about one tool or one tactic, it’s about an integration of many,” I wrote here recently. So I give you 4 wonderful tips how to turn your blog into a great printed gift.

how to turn your blog into print

Aren’t you sick of listening to almighty prophets who like to predict the end of the world is coming. It’s also very fashionable at the moment to call the dead of print. Just last week a Slovene TV news producer said print is history. Forgive my French, but that’s a bowl of bollocks.

Just because there’s a new medium in town it doesn’t mean “the old” one is going away. No; it just needs to learn how to adapt to the new situation. It’s how print, radio, TV, and movie industry have all already done; one by one.

Many have written how to repurpose and re-edit print content for the web, I am going to take an opposite direction and give you some tips how to re-edit web content for print.

First let me give you 5 clear reasons why you shouldn’t discard print, even though you may love and do everything online:

  1. It gets attention.
  2. Due to online overload, some find it to be rare, which means for many it feels special or, how ironic, new.
  3. It allows you to dig deeper into issues you’ve already discussed online; just look at Google’s Think Quarterly and Harvard Business Review – both are strong online, but both have influential print editions.
  4. Print still excites people; no matter what some would like to make us believe about the omnipresence of the web, research clearly shows that people no matter what age still get excited by print. Moreover, information in print seem to be still more credible than whatever is posted online.
  5. With print, you can control the pace that the information comes at a reader.

So, without further ado, here are my 4 tips how to turn your blog into print:

  1. Printed Magazine: C’mon, even Google does it with their limited edition quarterly magazine (they call it a book) Think Quarterly. Surprise your business partners and maybe very loyal customers with a high-quality, rich in content printed magazine. Dig deeper into issues you’ve already covered on your blog and that seem to be popular among your readers.
  2. Book: what a great Christmas gift a collection of your best or most shared or most read posts would make, right? Choose them and publish them in a limited edition print book form.
  3. How-to-do Book: why don’t you repurpose posts on a particular topic and make a great how-to-do book or brochure?
  4. Customized Publication: Why don’t you produce a customized, one- of-a-kind printed publication based on your blog for your biggest business partners and your favorite readers/customers?

Just make sure that whatever you do, it’s still relevant to them and not just a pile of beautifully designed paper.

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What's your take on this? Do you have any other ideas how to make a useful print publication out of your blog?

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  • Benjamin Good

    I’ve been wanting to do this for a family-related blog. Is there a Blogger app that will convert a selection of posts into a little book that could be sent out as a gift? (I’ve been thinking about writing one but haven’t gotten around to it..)

  • disputblog

    It’s for those special quiet moments we all need sometime, right? N.

  • disputblog

    Hey Bob, that’s a great idea. Thx for sharing.

  • disputblog

    Amber. Right, and in the end it ain’t so much about the channel as it is about content. :)

  • http://twitter.com/theModelMeGirl ModelMeGirl™

    Great idea. I personally like the nostalgia of reading from a handheld, printed book, sans touchscreen or computer glow.

  • Bob Cohen

    I use print how-to books in my classes and a blog to provide yodtes. When there’s enough new content, I use that to revise the print. People still want instructor-led and live speaking and these are places where a print item is money in the bank.

  • http://twitter.com/Ambergirl212 Amber

    I agree, I love Print, or at least a downloadable book I can read on my IPAD :)

  • http://www.facebook.com/profile.php?id=615184713 Dave Lucas

    Two Things I am Really Sick And Tired of

    (1) FACEBOOK constantly telling me “You may want to upgrade your browser.” I don’t want to. I refuse.

    (2) Blogs like this one that look like my 1st Grade Reader. They insult my intelligence. I can’t look at them for more than a few seconds. If I really need to read the content and I’m near a printer, I’ll make a hardcopy. Otherwise, forget it.