As search engines continually change to become more user friendly, the use of rich snippets, or lines of additional information that appear near a google search result, are going to become more and more popular.
Rich snippets do not only benefit the searcher. Data has shown that websites and blogs that use rich snippets can increase their click-through-rates by up to 30%. And the best part about it? Only 9% of tech blogs are using rich snippets (or more specifically, Google’s authorship attribute which is the most widely used). And adding rich snippets does more than just increase your CTR. Because users have a chance to review the additional information that you are providing them on the SERP (search engine results page), they are able to make a more educated decision before clicking through to your page. This allows for more targeted users that are already further down the funnel – ultimately leading to a lower bounce rate, higher conversion rate, and an overall boost in SEO.
Implementing rich snippets is actually quite easy and if you are a WordPress user there are several plugins dedicated specifically to allowing you to add rich snippets to your website.