Blogging is hard but it's so worth it. So we asked 5 distinguished bloggers about their biggest blogging challenge.
Gain Readership - Joe Pulizzi, Content Marketing Institute
“When I started blogging in 2007, my biggest challenge was gaining readership. It took a solid 6 months to gain any kind of traction at all. To solve this, I continued to blog, almost daily to build up subscription, as well as SEO placement on target keywords. Also, I started to build relationships with industry influencers and, after a while, they began to share my content.”
Fear of Technology - Jayme Soulati, Soulati Media, Inc.
“For an entire year prior to launching my blog, I refused to do it because I was scared out of my wits. The obstacle? TECHNOLOGY! I had no idea how to install WordPress on a self-hosted site (I launched in a heartbeat on WordPress.com but knew instinctually this was not the right path), and I’m that stubborn to not ask for help. So, I continued reading and asking dumb questions on Twitter and the very first thing I ever did was try to install Headway theme on a blog without WordPress installed first! The developer thought I was batty! Just last night, I took a new WordPress theme I had to get help installing on a client’s site and began to tinker with configuration by following support forums and instructions. Doesn’t matter, I still don’t know how to code a site or install plug ins on my sidebar in an acceptable fashion, but, you know what? I don’t have to!
When you become a professional blogger, you need to expect that you’re going to need help from others who bring more expertise to the table. That was how I overcame my fear of the tech back-end — I finally accepted that I didn’t need to know it all, but I could understand how it’s done and be smart enough to ask the right questions. ”
Blog Regularly - Ron Feldman, Ron Feldman’s Blog
“Like many people, my biggest challenge is to consistently blog. I wish I had completely overcome it.
While I haven’t, Zemanta blogspire has been helpful in helping me generate ideas and write some quick posts.”
Establish Consistency in the Long Run - Marcus Sheridan, The Sales Lion
“I have different blogs and different clients, and it seems like each has unique challenges. For example, with my marketing blog, The Sales Lion, the challenge is my desire to post very thought-provoking and helpful articles–not just fillers. In other words, I have very high content expectations for myself on that blog.For most of my clients, the challenge is establishing consistency over a long period of time. I teach and talk about the word “culture” a lot, and unless blogging and content marketing are a culture, they’ll often fall by the wayside. It’s because of this I teach every single company I work with a half-day workshop with their staff and fully answer 3 critical elements of social/content marketing success:
- What is it?
- How are we going to do it?
- Why are we going to do it?
Structure and consistency - Will Taylor, Bright.Bazaar
“When I first started blogging my biggest challenge was working out how to bring structure and consistency to the site. I felt this was important so that readers could build a connection with the site; navigating it with the same ease that they do with their favourite features in a monthly magazine. I overcame this problem by introducing an editorial calendar. This not only helped me to plan the content I would need for the site in advance, but it also meant that readers knew which posts were published on which days, which allowed them to pick and choose the content that was most relevant to them.”
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