Introducing Retargeting Ad Groups

Introducing Retargeting Ad Groups

Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta One that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...
Introducing Infobox

Introducing Infobox

We built Zemanta One to serve people at every level of an organization. From CEOs who want to understand the customer journey to content creators eager to learn which articles resonate with their audience. One key user of the Zemanta One platform is the campaign...

Automate Campaign Setup with Default Settings

Marketers today are always stretched for time. Whether it’s internal meetings, building relationships with partners or creating fresh content, there’s only so much time in a day. With that in mind we’ve designed a new set of automated tools we’re calling Default...

Introducing Publisher View

Every day, marketers use Zemanta One to promote their content to millions of people across the web. Each piece of content gives marketers the ability to foster meaningful relationships with their customers and identify insights to apply to their businesses....

Customized Reports Now Available in Zemanta One

Starting today, marketers can now access customizable reports in Zemanta One. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI. Since the launch of the Zemanta One platform, marketers have loved our...

Announcing Goals & Conversion Tracking

Like Dad always said, “Conversions Don’t Just Grow on Trees.” At Zemanta we know it’s critical for marketers to be able to understand the ROI of their content creation and media investment. To help marketers connect the dots between content and conversion we’re...