Common Misconceptions About Native Advertising

Common Misconceptions About Native Advertising

At it’s core native is a type of advertising designed to match the form and function of the platform it appears. Since it’s start, native advertising has evolved over the last few years. Like all digital media trends, native has some misconceptions that...
Rise of Content Ads

Rise of Content Ads

Our CEO, Todd Sawicki, presented at the Digiday Summit this spring about the rise of content ads. At Zemanta, we’re firm believers in using content to drive business goals. While marketers are natural storytellers, they don’t always have the channels to tell...