Z-Blog

Case Study – Zemanta for Music Bloggers

Posted by jure, under verticals, zemanta on December 10th, 2008

Zemanta is a free blogging add-on that recommends you content while you write. This case study presents how bloggers who blog or mention musicians and their albums in their blog posts can increase fidelity of their posts as well as easily add affiliate codes for Amazon.com.

Benefits of using Zemanta while blogging about music and artists:

  • We can recommend links and images for over 1,1 million Albums, Artists and Record Labels
  • Automatic link recommendation to Artist Home pages and Wikipedia entries
  • Amazon.com integration – linking to CD listing and one click cover inclusion in your blog
  • Amazon.com affiliate support
  • Automatically find other similar blog posts

How does it work?

1. Install Zemanta for free from http://www.zemanta.com/download . Zemanta supports Wordpress, Blogger, TypePad, LiveWriter and 7 other platforms.

2. Log-in into your blog platform and start writing, you’ll see an extra widget right-side to your text editor, where recommendations will appear:

Zemanta recommending content for Supergrass

Zemanta recommending content for Supergrass

3. Start writing. Lets say you want to talk about an album by Smartgress:

Today I decided to listen to album Diamond Hoo Ha from Supergrass. They’re an English alternative rock band from Oxford and have been on the scene from 1993.

You just enter it into your blog and recommendations in above screenshot will appear.

4. Clicking on them will automatically make them part of your blog post:

Applied recommendations

Applied recommendations

5. After publish, you’ll have a blog post with hyperlinks, articles to others writing about the same album or artist. Besides album covers you’ll also get images of artists from different public appearances like interviews or concerts.

Published blog with Zemanta recommendations

Published blog with Zemanta recommendations

6. (Optional). You can also set you own Amazon.com affiliate ID for all recommended links and covers (covers are hyperlinked to their Amazon.com CD)

Zemanta.com Amazon affiliate setting

Zemanta.com Amazon affiliate setting

Related articles to connect to other blogs

While you write your post, Zemanta finds related articles to your blog posts. This means that we’ll find reviews from other bloggers, blog posts from musicians and others who are fans or somehow involved with the artist you’re talking about.

For Music, Zemanta is tracking over 1000 different music related blogs as well as pages and blogs of artists.

On top of that, bloggers can also setup their own list of blogs to follow and we’ll make sure to recommend posts from there. This way it’s really easy to link to reviews of your friends, without having to search all of their blogs.

Related articles in Zemanta as chosen by blogger

Related articles in Zemanta as chosen by blogger

Examples of posts from existing users:

George Thorogood at the Moondance Jam on July ...
Image via Wikipedia

[..] Next, George Thorogood and the Deleware Destroyers.  It was an all day music festival at Los Angeles Collesium headlilng the Rolling the Stones.  George came on after a long line of mediorce bands and livened us up.  After they played it was J Geils and then the Stones.  I don’t think I could  live through another one of those all day things again….. [..]
Source: Layla’s Classic RockWhat do Peter Frampton, George Thorogood and Elton John Have in Common?

Radiohead - In Rainbows Cover
Image by Sigalakos via Flickr

[..] I recognized the song Reckoner from Radiohead’s album In Rainbows in tonight’s episode of Life (Evil… and His Brother Ziggy).

I didn’t notice it in the first series of Life, but the music in this series is absolutely fantastic. [..]

Source: Wizard’s BlogRadiohead – Reckoner

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  • god blesss your blog :)
  • Awesome post is right, I am a fellow music blogger and I can see the full value in this, thanks a lot for this wonderful post.
  • Jure, awesome post man. This is a perfect example and a great application of Zemanta. I'm giving a talk to a group of 40 or so about why blogging is good for businesses and I'll be using this post to explain Zemanta as the primary example for blog plug-ins.
    Keep it up.
  • I've added your case study to The Parallax View Social Media Case Study list:
    http://theparallaxview.com/social-media-case-st...
  • very reliable plug-in... i've been using it for some time now and it works great. thanks.
  • carolynkjones
    Yes, it's cool, and useful for me
    Fidelity 401k
  • kentpervin
    I have been on the record praising 401-Ks, but recognizing the Unintended Fidelity 401k Consequence. Namely,I do believe that many of the ethics issues we're having have far more to do with an oversight/funding ratio that is out of whack, no personal oversight in the governance. With $100K split among some 300 companies
  • tommyms1972
    While you write your post, Zemanta finds related articles to your blog posts. This means that we’ll find reviews from other bloggers, blog posts from musicians and others who are fans or somehow involved with the artist you’re talking about.For Music, Zemanta is tracking over 1000 different fidelity 401k music related blogs as well as pages and blogs of artists.
  • As I read in your post Zemanta is the perfect add on blogging site to use for music bloggers, well haven't heard of it before that's why I'll research more about it, thanks for the wonderful info.
  • This is great! So using this tool in your blog music is very helpful. You don't need to worry to search hard for the pictures or music of the artists you are talking in your blog.
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