Bubble 1.0, Loop 2.0?
Posted by andraz, under zemanta on May 19th, 2008
Image via WikipediaEverybody and their VC and his dog is trying to figure out is there a Bubble or not? We’ll see. But what I’ve came to realize is that there definitely is a Loop.
Lately I’ve been trying to spice up my e-social life, partly thanks to Nicole Simon who made me realize how important that is. I already had accounts on most of those cool-named services, but what was missing was following and connecting the influencers and those trying to become influent.
Now some questions come up. Why are people trying to convey their message in quite inefficient ways (160 chars anyone?). After everybody starts using the service there are obvious benefits, but what happened when it was starting? What did people see in the service before it was really useful for its supposed purpose? Or was it useful from the beginning?
It would appear that there is a positive feedback loop here. Early adopters seem to heavily consist of (soon to be) entrepreneurs and ’social media advisers’. They/we jump to every new service, because of hope that by being active there we will get noticed by guys like Scoble or Arrington. Some hope to sell expertise if the service ever gets popular. Consequently we (entrepreneurs) and they (social-media-*) mostly try to craft activities on those sites with a single goal of self-promotion in mind. We sometimes behave like schoolgirls at concerts, trying to get attention of the rock stars by screa err. twittering anything that might get us noticed. And sometimes rock stars invite a girl into backstage. The loop is complete and proof of success starts a new cycle with even more girls participating.
Naturally this is oversimplified view of the affairs, but is it also too cynical?
Oh, and since we are talking about self promotion. Let me repeat that I am this week in Bay Area and would like to meet anyone who thinks (s)he is worth meeting, preferably the topic of discussion being web and technology.


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