Introducing Retargeting Ad Groups

Introducing Retargeting Ad Groups

Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta One that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...
The Key to Producing Content that Sticks

The Key to Producing Content that Sticks

Guest post by Sharon Tanton, Creative Director at Valuable Content, a content marketing agency and co-author of Valuable Content Marketing – How to Make Quality Content the Key to your Business Success. In the stampede to join the content rush, there’s a danger...