How Zemanta Avoided Fraudulent 301 Media Traffic

How Zemanta Avoided Fraudulent 301 Media Traffic

Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...
Tapping Into Native Inventory from Google’s AdX

Tapping Into Native Inventory from Google’s AdX

Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks.  ...
Fighting Ad Fraud: One Impression At A Time

Fighting Ad Fraud: One Impression At A Time

Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it? At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal...