That’s the Way Love Goes: About Link Love Project

I’m sitting at my desk and get an email to check out a short animated video. It starts like this: “Hey baby!” “Hey!” “Are you ready to do this?” “I am!” And I’m already hooked. “Are you ready to talk about Link Love?”

We live in extraordinary times. I’m sitting in my tiny office in a small city of Ljubljana in a small, mostly unknown country of Slovenia and yet I can easily communicate with people from all over the world and share my ideas and knowledge with them via an extraordinary machine called a PC. If that ain’t extraordinary I don’t know what is.

Sharing isn’t just caring, it’s networking. Networking has been key since the beginning of human race. Sharing knowledge, ideas, disagreements in such an easy, though still complicated way makes even my desire (that I know it’ll never happen) to travel back in time obsolete.

The online world of blogs and other social media makes it so much easier for me – an introvert and person who likes to be left alone, albeit not lonely - to connect with people I share the same desires and ideas with, who can enrich me intellectually, who help me get work … The internet helps me expand my network all around the world; networking means “meeting” like-minded people, sharing ideas and exchanging knowledge in real time.

One can’t live in isolation if they want to improve their ideas, thoughts, opinions, so they can contribute to a worldwide conversation that makes us all better.

The folks at Zemanta have been thinking about sharing. And they discovered that sharing is actually all about LOVE. Whether you’re a romantic or not, down to earth or not, it’s hard not to agree with them. Bostjan explains: “If bloggers really cared about someone in the past, we subscribed to their feed and put them in our blogroll. Today it’s much easier – we just link and reblog their posts, increasing their audience and basically saying – this guy has something interesting to say.”

As a matter of fact, this is how you publicly and globally declare love to a fellow blogger/writer and to his/her ideas. So, Zemanta is actually right: sharing is about love.

Yes, it should be noted that I regularly write for Zemanta blog [DISCLAIMER]. Nonetheless, I couldn’t be quiet and not write that their new project Link Love didn’t leave me cold. It is in my opinion a very exciting project. “We, the bloggers, have become an indispensable source of boundless information,” Bostjan wrote last February. It looks like he was right.

Even I, a serial cynic, can see an amazing potential here.