Balloons are dynamic overlays that allow any blogger or online publisher to integrate multimedia content into their pages.
Balloons give bloggers and publishers access to the openly licensed Freebase database and content from YouTube, Google Maps and MusicBrainz.
Screenshot of Balloons in action
Try it for yourself
Some of the above-mentioned words are already enhanced with balloons. Just move the mouse cursor over them and select the option in the tooltip. Alternatively you can see a couple of our examples:
- Watch a YouTube clip of Baby Panda Twins
- Read about the Shabu-Shabu
- Look up Ljubljana on Google Maps
Get it for your blog
Balloons are part of Zemanta, a blogging assistant tool that recommends related content to you while you are writing. With Zemanta, your links can automatically incorporate balloons so that your readers can enjoy additional information without leaving your website.
Add it to your site and build on top of it!
The underlying code for Balloons is open source and built on the Common Tag architecture, the open tagging format developed by Zemanta, Yahoo, AdaptiveBlue, Freebase, and others. It aims to make content more connected, discoverable, and engaging. As with Common Tag, every aspect of Balloons - from its open source code base to its use of Freebase's openly licensed content - has been designed to ensure the easy, free, and open spread of information across the web.
Zemanta and Freebase encourage developers to take the Balloons code and build even more interesting applications that aid in the distribution of information across blogs and other web publications.
Learn more about it at our Developer portal.